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Release: PHILLIPS x Zenith El Primero For the First (And Last) Time in Platinum

It’s charity auction season around this time of the year, and that usually means that a few very limited editions (or unique editions) are released upon the world.

In this particular case we’re talking about a Platinum Zenith El Primero Chronograph designed by Phillips in Association with Bacs & Russo. This one-off watch will be auctioned in Geneva on 9-10 November 2019. “Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network”.

This also ties in with the year-long (!) celebration by Zentih, “ending its year-long celebration of the El Primero’s 50th Anniversary with a bang.

On November 8, 2019 in Geneva, the final stop of its Anniversary World Tour, Zenith – in partnership with Phillips in Association with Bacs & Russo – will unveil a unique and truly unprecedented El Primero in platinum”.

Unique for this one-off creation, and for the first time for an El Primero, the watch is made in PT 950 platinum. Another first, is the dial which is crafted from lapis lazuli, a vividly blue stone with flecks of gold. It reminds me a little bit about an aventurine dial in a way, which is great.

In addition they state that “as a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty”. Quite nice indeed.

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