You can all stop holding your breath – Baselworld will return in 2020! Hooray!
Despite (or thanks to?) the moaning of the international watch community, Baselworld was – in my opinion – a much better experience this year when compared to the last few iterations. The organization has clearly understood that it is do or die time and I for one can’t wait to see what they are working on for future versions. As we all knew and expected, for 2020 Breitling has already decided to leave the fair, this was to nobody’s surprise.
LVMH, or at least Mr JC Biver, had already mentioned he wants to work with the fair to make it future proof and that they would not simply drop attending. This has now been made official:
“The LVMH Group has confirmed its participation for Baselworld 2020 within the current framework for its Bvlgari, Hublot, TAG Heuer and Zenith brands. For 2021 and the following years, Baselworld is collaborating with the Group and its brands on new presentation concepts and formats.”
Hereunder the details on what that collaboration would really mean and how the parties involved view the future cooperation:
Baselworld “will support each LVMH brand in the design of innovative exhibition formats for their presence in 2021 and beyond. The purpose of these new formats is to let each house express its creativity and provide an outstanding brand immersion.”
“This is a creative and completely open process with no constraints or thought restrictions, that we are tackling together,” says Michel Loris-Melikoff. “Our concept for the Experience Platform is precisely that: enabling brands to flexibly present themselves to their various target audiences”.
“A common decision was reached today, together with Bvlgari, Hublot, TAG Heuer and Zenith, to confirm our presence in Baselworld in 2020. We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this major event for the Swiss watch industry,” says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Our discussions and the changes that will be implemented will allow us to reassess our future involvement after the next edition.”