Garmin has been absolutely knocking it out of the park with the better sport watches for a long time now, and they have dabbed into the hyper luxury sportswatch before with for example the Garmin Chronos (which was priced above 1.5K). Now however, they are clearly determined to go all in. It wouldn’t surprise me at all if they start showing up at Baselworld in the near future.
Here’s what they have released today:
MARQ Athlete – $1500: Focused on the sports crowd
MARQ Expedition – $1750: Focused on the slightly more adventurous sportscrowd
MARQ Captain – $1850: For those with more marine related ambitions
MARQ Aviator – $1950: Need I explain?
MARQ Driver – $2500: What the title says.
“For the past 30 years, we’ve created products that have fueled people’s passions,” said Dan Bartel, Garmin vice president of global consumer sales. “And now, we have reimagined the tool watch with MARQ, a series of extraordinary smart instruments, authentic in every detail, an inspiration for new adventures.”
I think you kind of hit the nail on the head when mentioning that even Apple had abandoned this route, and they don’t exactly shy away from extreme pricing strategies.
Curious to see where this goes, but I’m sticking with the Fenix series for now (plenty expensive on its own by the way).