Breitling has been moving along steadily since George Kern took over leadership at the watch brand. To now mark the new milestone of landing in China, Breitling decided it was time to party. Main ‘hosts’ of the evening were some of the stars they have welcomed to the recently formed Breitling ‘Squads’ #squadonamission
Mr Kern also took the opportunity to highlight the new ‘Premier’ collection and also touched upon the recent partnership struck with Alibaba. “Tonight marks the beginning of a new chapter for Breitling in China, and we are incredibly excited. We are thrilled to give you a look into what we call our legendary future, focusing not only on air but also on sea and land, together with our Breitling Squads, which include some of our most important partners, ambassadors, and friends,” Georges Kern said.
He added: “Breitling opened its first Asian flagship boutique in Beijing only a few months earlier and we are strengthening our online and digital presence in Asia through our strategic partnership with Alibaba with the grand opening of the Breitling Tmall flagship store.”
While our invite to the evening surely got lost in the mail, please do enjoy some of the footage which we received of what I’m sure was a great evening for both Breitling and its (500) guests.