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We asked the President of Grand Seiko in Europe why he loves his SBGW231 (VIDEO)

Today, we sit down with the brilliant mind behind Grand Seiko Europe, none other than President Frederic Bondoux. In this video, I’m asking the forbidden question: What’s his absolute favorite Grand Seiko watch – if he has to choose just one watch? Get ready for some insightful revelations and a glimpse into the personal taste of the man steering the Grand Seiko ship in Europe.

Usually the CEO comes prepared with one of the latest releases on their wrists, it is good for marketing and all that. This piece however, was very clearly his – it was very well worn and came on a bespoke strap with just two holes, just the right fit for his wrist! This is the first time I catch a CEO with a made to measure leather strap like this on video – my kind of guy! 🙂

The SBGW231 is an excellent watch, and with its perfect (in my opinion at least) diameter it will suit just about any wrist. Manual winding caliberCaliber The caliber ('movement') is the heart and engine of a watch. It consists of a number of interconnected components that work together. Energy is transmitted through the gear train, to the escapement mechanism. The escapement mechanism releases this energy in a controlled manner. This drives the gear train, which ultimately rotates the hands of the watch and keeps time. [More Info], gorgeous dial, those zaratsuZaratsu Polishing Zaratsu polishing is a type of polishing technique used in watchmaking, specifically for the polishing of steel components, such as the case, lugs, and bracelet. It is a process that uses a spinning circular disk with an abrasive surface. The craftsperson, holding the watch part, applies a certain level of pressure and uses a specific angle to ultimately achieve a mirror-like finish. [Learn More] polished hands and indices, a nice movement to admire through the case back.. I can see why he loves this piece. Simplicity at its very best.

More info on the watch right here.

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