In a world where sensational headlines and over-the-top news stories are the norm, it’s easy to fall for an elaborate prank. And that’s exactly what happened yesterday, when news of LVMH’s acquisition of Patek Philippe swept the internet, or.., well, at least this site.
In case still necessary – we’re here to set the record straight and let you know that the whole thing was just an April Fool’s joke. Patek Philippe is still a standalone brand, and LVMH has not made any (recent) attempts to acquire it as far as we know.
While the fake news may have caused a momentary panic among fans of the prestigious watch brand, it was all in good fun. The joke was meant to highlight the trend of corporations gobbling up independent brands and the impact it has on the industry.