The Geneva Watch Days – in case you missed it and have no clue what these are supposed to be – were announced shortly after Baselworld called of this year’s edition and ‘postponed’ it to 2021 (because cancelled sounds so final).
Spearheaded by Bulgari, an (irresponsible) announcement was made that in Geneva, the show must go on. Thinking perhaps that Covid19 would give the city a pass, or perhaps not thinking at all, I’m not sure.
The Geneva Watch Days have now been moved to the 26th and 29th of August. The brands participating are a.o. Bulgari, Breitling, Ulysse Nardin, Girard-Perregaux, Urwerk, De Bethune and MB&F.
Surprising absolutely no-one