What better way to say Happy New Year than to increase your average prices by 7%… none according to Rolex.
The 2019 rumors are now confirmed as you can start browsing Rolex.com and look at the price increases across the range. Pretty much all watches have their prices increased as far as I can tell by briefly glancing the new prices.
Price hikes for 2020 were rumored to be limited to Europe only, but this seems incorrect as prices have also changed upwards in other markets far beyond the Eurozone.
None of this will matter a lot to anyone looking for stainless steel Rolex watches as these are still not available to anyone but the big spenders or the nicely connected folks out there. That is sadly not looking to change for 2020.