In an industry that is seen cutting out the middlemen faster than ever before, Swatch seems to push the envelope even further.
Swatch has opened a Drive-Thru store next to its new HQ in Biel. Not only can you buy your next Swatch at the location. It also offera services such as: Battery Change, Power Check, Buckle Change, Change Strap, Loop Change, Polish Glass and Strap Adjustments.
The store takes direct to customer sales in the watch industry on an insanely cool and nostalgic level.
Ordering a watch never was this fun. Admit it. Drive-thru and order as you would ald your favorite burger stop. Packaging is also perfectly on point.
For those of you wanting to go slightly more traditional you can also visit the shop with its particular interior.
Make it your next must see destination when visiting Biel! 🙂