Zenith operates in an interesting space in the watch world. They produce some truly high end horology, but their bread and butter, which I think can be argued pretty easily to be the El Primero, is quite accessible to the masses. Being in so many markets at once can make a brand schizophrenic, but I think Zenith handles it in the best way, pushing the boundaries where they can and acting as a sort of receptacle within LVMH for the trickling down of extremely high tech gadgetry.
Personally, I’m very much looking forward to seeing where the technology in this year’s Defy winds up next
These will be available as of July 2019 and retail at USD 17,800.00
Article by Zach Kazan, Photography by Jan de Griff
Loved reading your take on this Zach! It really is interesting to see where this line is heading.