The true meaning of ‘Made in’ labels

“Honesty is for the most part less profitable than dishonesty” – Quote from Plato’s Republic.

Made in Italy, Made in America, Made in Germany and yes Swiss Made… Each one a powerful label. Research shows that just putting ‘Made in Germany’ on your product will make your customer accept a 20% price increase. But what do these labels really mean and do they warrant this incredible premium they carry? Read more